ATA

ARTWORK DESCRIPTION

In 2009 Danish artist/director Christen Bach Initiated the Animation Tag Attack, an animated exquisite corpse, as a part of an experimental series of shorts in order to exchange creative workflows, explore new styles & production forms for the animated media and find more creative & intuitive ways of telling stories and creating high quality Animation. The project is meant as a pure celebration to the creative process.

The Rules: Each artist gets 4 weeks to produce between 5 and xx seconds of film. When the time is up, the clip gets uploaded to the production blog and the next one in line takes over. It is up to each individual creator to pick the style and media they want to work in – and to decide how they think the story should evolve.

The interesting thing about the ATA is that each new episode essentially is a remix of all previous episodes, reinterpreting the characters, the iconography & the graphic style – while adding new elements and bringing the complexity of the universe a bit further. You have the possibility to create highly original content while referencing and building on the original content of other creators within the same universe


ABOUT THE ARTIST

The ATA is a worldwide collaborative project made by 12 of the most booming young animation artists from around the world today: Christen Bach (Guggenheim Binennale winner 2010), Mikey Please (Bafta Winner 2011), Francesco Giroldini & Brendan Carroll (Dreamworks), Scott Benson, the Angry Natives Mads Juul, Andreas Normand Grøntved, Ned Wenlock, Oren Mashkovski & Kaiserbrand…

The project has been initiated and curated by Christen Bach, who started his career as a commercial Art Director but cut over into the moving image industry in 2001. Here among other things he has been working as a designer, animator and compositor on Studio Rosto AD’s “Jona/Tomberry” (winner of Semaine de la Critique, Cannes 2005) and as the lead compositor on Anders Morgenthalers feature “Aeblet og Ormen (The Apple and the Worm)

Christen’s personal work has won several prizes. He has been exhibiting his work at the Guggenheim museums in New York, Bilbao, Berlin og Venedig as a part of the Youtube/play, has had exhibitions alongside artists like Takashi Murikami, Jeff Koons, Yoko Ono, Friends Like You & Kaws…

He recently won Talent of the year at the 2012 Danish Animation Awards.